I break down the journey into checkpoints – build a path with pitstops and each pitstop is another faze of the funnel – take for instance ‘building the trust’ section of the funnel, need to break it down into a mini funnel fo its own:
Feeding al the data you can to a user at once is a mistake, you need to keep them engaged and active – tell them the story they want to hear about your product.
Build a picture of what trust between you and your user looks like, break it down into steps, don’t get me wrong, the stages don’t have to be long or complicated – a simple retarget exposing a user to a ‘3rd’ party review of your product/service can do it.
So every stage has its purpose and should be broken down into mini funnels – Seems like a lot to dig into, but once you paint a picture it is easy to implement.
So what are the stages you should focus on?
Well that really down to your product and/or service, but here is an example of what the basics are:
#Awareness of you and your product/service – Why they need it – why the is product out there – who is it for – why the price
– reviews from clients about your product or service
– safety. How safe it is to purchase from you.
– money back, offer a them ease of mind if they don’t like what they buy.
#Knowledge – more about the service, more about you, more about anything 🙂
#Create interest – engagement like polls, yes or no funnels/fb like/shares
#Sell it – special offer – out of stock – special offer? 🙂
#Retention – get a review – up sell –
So once you have built trust with users and fulfilled the entire journey with ticking off certain
A customer that trusts you, is a customer that will buy.
– Why you do what you do – What you have to offer
we need to paint a picture of your users ave journey to conversion
put the pieces together and plan the route or path a user will go through.
in the process we will build :
knowledge & awareness of the brand
getting them to want it