I break down the journey into checkpoints – build a path and each pitstop is another stage of the funnel – take for instance ‘building the trust’ stage once that has been established…you need to move to the next step.
Feeding all the data you can to a user at once is a mistake, you need to keep them engaged and active – tell them the story they want to hear about your product.
Build a picture of what trust between you and your user looks like, break it down into steps, don’t get me wrong, the stages don’t have to be long or complicated – a simple retarget exposing a user to a ‘3rd’ party review of your product/service can do it.
So every stage has its purpose and should be broken down into mini funnels – Seems like a lot to dig into, but once you paint a picture it is easy to implement.
So what are the stages you should focus on?
Well that really is down to your product and/or service, but here is an example of what the basics are:
#Awareness:
- Why they need your product/service.
- Who is it for .
#Trust:
- Reviews from clients about your product or service.
- Safety & Security.
#Knowledge:
- More about your organisation and social proof.
#Create engagement:
- Polls, shares and likes over social media
#Sell it !
#Retention – get a review – up sell – loyalty program.
So once you have built trust with users and fulfilled the entire journey with ticking off all stations you are ready for CONVERSION!
A customer that trusts you, is a customer that will buy.
