Why would you need to build a marketing automation on your ongoing marketing efforts? You have already optimised and you are already reaching your goals…..so why?
Take your users on a magical journey built on your story, lead them on a path teaching them all about you, interest them with all the knowledge they need to know , build trust with them, show them previous results or satisfaction from your work, keep them engaged, interactive and curious.
You only have 1 chance to make a 1st impression! 1st impressions are a one off, but even as charming as you may be, it can only take you so far.