2 friends can tell you the same Joke and only one if them will make you laugh…..Be the brand that knows how to tell a story!
Author Archives: Avi Cohen
Navigating the Marketing Maze: From MQLs to SQLs and Beyond
MQLs to SQLs In the ever-evolving landscape of digital marketing, one of the most significant hurdles companies face is not just generating Marketing Qualified Leads (MQLs) but converting these leads into Sales Qualified Leads (SQLs). This challenge is further compounded by the difficulty of getting leads to engage in meaningful conversations. Often, potential customers register […]
Elevate Your Marketing Game with MaaS
“Marketing As A Service” The Key to Immediate and Cost-effective Marketing In today’s fast-paced business environment, companies of all sizes are constantly seeking innovative ways to stand out and connect with their target audience. As a seasoned online marketing expert and the force behind the service known as Fractional CMO, I’ve witnessed firsthand the […]
Mastering Content Marketing
Engage and Convert Your Audience In today’s digital landscape, content marketing stands as a pivotal component of any successful online marketing strategy, particularly for startups looking to carve out their niche in a crowded marketplace. It’s not just about bombarding your audience with content; it’s about crafting meaningful, engaging, and valuable content that speaks directly […]
Navigating the Marketing Odyssey
A Strategy for Enduring Customer Engagement In today’s digital era, marketing transcends mere transactions; it’s about creating a narrative that resonates with the audience. The journey from a prospective lead to a loyal customer is akin to an odyssey—an adventure filled with opportunities for meaningful engagement through strategic storytelling and trust-building. This article explores […]
How to create demand for your product with marketing automation funnels
SaaS companies and startups are always trying to find new ways to create demand for their product or service. Marketing automation and funnels are two fantastic ways to improve your marketing and sales effort and create demand for your product. In this article, I’ll cover how they work, how to choose them, and how to […]
Lottery Master
This was a unique (new at the time) product that sold worldwide lottery tickets online.
Avi lead the marketing and sales team on a full time contract.
Allen Carr – Case Study
Allen Carr has over 30m clients worldwide that have successfully stopped smoking with a unique seminar and world famous book – The Easy Way to Stop Smoking
Why do I need Marketing Automation?
Why would you need to build a marketing automation on your ongoing marketing efforts? You have already optimised and you are already reaching your goals…..so why?
Magical Journey
Take your users on a magical journey built on your story, lead them on a path teaching them all about you, interest them with all the knowledge they need to know , build trust with them, show them previous results or satisfaction from your work, keep them engaged, interactive and curious.
