This was a unique (new at the time) product that sold worldwide lottery tickets online. Avi lead the marketing and sales team on a full time contract.

Task at hand was to re build the sales and marketing team total staff of 30, build the marketing plan and media budget of $150k a month.

Looking back I think the sales and marketing team at LotteryMaster was one of the best I have worked with, we had a good rhythm going with the media buys, affiliate relationships feeding the sales team with qualified leads – great content and the whole flow of LP’s , automated emailing and successful campaigns.

It took many tests and tools until we cracked it and had a profitable system in place that boosted the LTV – The company was eventually sold to the competition, which in a way is considered a win. 

The successful funnel was pinpointed to the up-sells, we noticed that an easy sell at min price of the product had the best conversion and the sales team sold larger packages after sale.

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